These Additional Terms apply specifically to SEO Consultancy, SEO Reviews, SEO Audits, and SEO Strategy documents (together, the “Consultancy Services”) provided by ClickTweak Digital Marketing (the “Company”, “we”, “us”, “our”) to the Client.

These Additional Terms should be read alongside our core Terms & Conditions. If there is any conflict, these Additional Terms take precedence only in relation to Consultancy Services.

1. Definitions
   • “Consultancy Services” means SEO consultancy, SEO review, SEO audit, keyword/content strategy guidance, and/or any related advisory work as described in an Order, proposal, email acceptance, or written scope.
   • “Deliverables” means the written report, action plan, supporting documents (e.g. keyword/topic lists), and (where included) a walkthrough call.
   • “Kickoff” means the point at which we have received payment (unless otherwise agreed) and have received the necessary access/information to begin.
2. Scope of Consultancy Services
   • Consultancy Services are advisory in nature and consist of analysis, review, and recommendations only.
   • Unless explicitly agreed in writing, Consultancy Services do not include implementation, development, design, copywriting, content production, publishing, link building, outreach, or ongoing SEO management.
   • Any examples, explanations, screenshots, or external links provided are for guidance and education purposes only.
3. Client Responsibilities & Access
   • The Client agrees to provide all information and access reasonably required to deliver the Consultancy Services, including where applicable:
     • Website/CMS access (e.g. WordPress backend)
     • Google Analytics access (if applicable)
     • Google Search Console access (if applicable)
     • Accurate business, product/service, and marketing goals
   • The Client is responsible for ensuring the accuracy of information they provide to the Company.
   • Delays in providing access or information may delay delivery timeframes.
4. Deliverables & What You Receive
   • Unless otherwise agreed, Deliverables typically include:
     • A written review/report outlining key findings and opportunities
     • A prioritised action plan (what to do first, second, third)
     • Guidance on content structure (titles, headings, internal linking) and keyword/topic targeting
     • Notes on common risks (e.g. keyword cannibalisation) and how to avoid them
     • A walkthrough call (where included in the agreed scope)
   • Deliverables may be provided in PDF, DOCX, or another agreed format.
5. Fees & Payment
   • Consultancy Services are provided on a fixed-fee, one-off basis, as agreed in writing.
   • Unless otherwise agreed, fees are payable in advance before work begins.
   • All prices are exclusive of VAT unless expressly stated otherwise.
   • Consultancy Services are separate from other services and are not included in any other arrangements unless explicitly stated in writing.
6. Timescales
   • Any stated timescales are estimates only.
   • Timescales commence from Kickoff (i.e. payment received and required access/information provided).
7. No Guarantee of Results
   • The Company does not guarantee rankings, traffic levels, conversions, revenue, or any specific SEO outcome.
   • Search performance is influenced by many factors outside our control, including algorithm updates, competitor behaviour, website changes by the Client/third parties, and technical constraints (hosting, theme, plugins, etc.).
   • Recommendations are based on reasonable professional judgement and industry best practices at the time of delivery.
8. Implementation & Third Parties
   • The Client is responsible for implementing recommendations, either themselves or via third parties.
   • The Company is not responsible for errors introduced during implementation, work carried out by third parties, or changes made contrary to our recommendations.
   • If the Client requests the Company to implement recommendations, this must be agreed in writing as a separate scope and may incur additional fees.
9. Intellectual Property
   • All Deliverables remain the intellectual property of the Company until full payment has been received.
   • Upon payment, the Client is granted a non-exclusive, non-transferable licence to use Deliverables for their internal business purposes.
   • Deliverables may not be resold, republished, redistributed, or provided to third parties for commercial use without written consent.
10. Confidentiality
    • Both parties agree to keep confidential any non-public business information, login details, or commercially sensitive information shared for the purpose of delivering the Consultancy Services.
    • We recommend the Client provides temporary access where possible and changes passwords after completion if appropriate.
11. Limitation of Liability
    • Consultancy Services are advisory in nature. The Company shall not be liable for loss of profit, loss of revenue, loss of opportunity, loss of goodwill, or any indirect or consequential losses.
    • Our total liability relating to Consultancy Services shall not exceed the total fee paid for those Consultancy Services, to the maximum extent permitted by law.
    • Nothing in these Additional Terms limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under English law.
12. Acceptance
    • By engaging the Company for Consultancy Services (including by written acceptance of a quote/scope, or payment of an invoice), the Client agrees to be bound by these Additional Terms and the core Terms & Conditions.
13. Law & Jurisdiction
    • These Additional Terms shall be governed by and construed in accordance with English law, and the parties submit to the non-exclusive jurisdiction of the English courts.

Note: These Additional Terms apply only to SEO Consultancy / Review services. For other service-specific terms, please refer to the relevant pages where applicable.